Effective public communication involves collecting, verifying, and disseminating information to your target audiences. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Describe evolving media tools, including social media, for communication. They can be seasonallike hurricane preparedness week. Access to the scene for information and images. Emergency Management Institute B. report to the Finance/Admin Section Chief when arriving at an incident. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. The Public Information Officer may also perform a key public information-monitoring role. Creates a positive impression of your organization. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Break your ideas into one subject per sentence. Recall preparation techniques that contribute to a successful media interview. The message should be: How will you get the message to your audience? D. The ninety-five (95%) segment of the 95/5 concept, 5. Technology has a great impact on your ability to manage the message. They focus on specific issues or programs to move the public to take action. This lesson reviews the four steps in creating a public awareness campaign. Refer to the list below. Check off the things you would plan to include in your Go Kit and add other items as you see fit. What events nationally and globally are in the news? Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 . What do they already know about the topic? The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Wear your uniform or neat, conservative attire if not in uniform. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Public Information Officer Jobs and Salary Expert Help. List the skills needed to be an effective PIO. Doug Miser. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. For more information on AP style, go tohttp://www.apstylebook.com. The PIOs primary responsibility to organizational leadership as an advisor is to: A. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. News releases should provide accurate, factual information that is attributed to its source. For highly technical information, it might be best to prepare a credible subject-matter expert to present. What will you change in future campaigns? endstream endobj 1929 0 obj <. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Tools to enhance the flow of public information are housed. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Describe the role and function of the PIO. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The process for ensuring that a public information message was accurately conveyed is typically called: A. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Work to keep them out of danger as you would any member of the public. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Are there cultural differences to take into consideration? (Incorrect), John enjoys boating, swimming, and fishing. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. A good overview of ICS is provided in the independent study . Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. It can be taken alone or before Basic Public Information Officer Training (G290). 140-character stand-alone micro-blog statements. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Determining hazard impact is a crucial component in emergency planning. * The social media links provided are for reference only. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. When an emergency happens, ICS is implemented. Consider your resources and your role in ICS. endstream endobj 495 0 obj <. Describe the role of the PIO in an emergency. How knowledgeable is the audience on this topic? Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Serves as an advisor to the Incident Commander. For example: Active voice is clear, direct, and concise. This lesson presents information on how to effectively communicate with the media and the whole community. This course can provide a basic understanding of the PIO function for those new to the position. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. . It is important to prepare each person to ensure your message is consistent. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Be accessible and return calls and emails promptly. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Admissions Fax: (301) 447-1658, Independent Study Program Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. . Successful blogs are compelling and current, and encourage interaction with readers. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. They can be timelesslike encouraging children to be active. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Campaign topics can range from recruiting volunteers to fire safety. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. The media will want to get as close as possible to get pictures/audio/interviews. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Tammy Kikuchi: The response was overwhelming. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens.
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